Trade fair review: Barcelona

IAAPA Expo Europe 2025 in Barcelona was an impressive highlight! From September 23 to 25, over 15,800 trade visitors flocked to the exhibition halls to experience the latest trends and innovations in the leisure and entertainment industry live. With a total of 18,168 registered participants and 11,477 qualified buyers from 121 countries, the trade fair was a true international meeting place for the industry.

For Sunkid, the Expo was a complete success: our interactive worlds of experience and innovative attractions inspired visitors and partners alike. In particular, the strong interest in our concepts for family and leisure destinations showed how much the demand for unique, emotional experiences is growing.

We are ready to incorporate the impetus gained into our future projects and set new standards in leisure activities.

Photo credits:Sunkid