Experience the feeling of the Ford Focus ST in the Mountain Coaster.
This time last year, when people didn't know about Covid19, weren't wearing MNS masks and Social Distancing wasn't yet a household word, things were heating up at the Goodwood Festival of Speed - lots of cars, even more horsepower and thousands of visitors.
For many car manufacturers, this festival with around 180,000 international visitors was a fixed date, and Ford was no exception.
Once again, the company did not miss the opportunity to build an extraordinary stand in order to attract the attention of the audience. The construction of the four-story building took three weeks, planning and construction took several months. This effort paid off, the visitors of the festival were enthusiastic.
In addition to the cars, the main focus of the guests was on one particular attraction - the ST test track. Ford's goal was to give car fans a sense of speed - and the Mountain Coaster succeeded in doing just that. Almost 2,800 people started with it on the roof of the booth and enjoyed the ride along the outside of the building - comparable to a joyride in the Ford Focus ST.
But that wasn't all - inside the stand were car simulators and areas for action stunts. On the roof, the lounge area catered to the physical well-being of the guests. New cars, such as the Ford Focus, the Fiesta and the Mustang GT were presented on four levels.
To match the cars, the Mountain Coaster got a new design especially for this event - that of the Ford Focus ST. The seat shells of the four toboggans were painted metallic blue, the backrests were covered with leather, on which the ST logo could be seen, and, as is usual in racing cars, they were equipped with safety nets on the sides.
Mag. Emanuel Wohlfarter, CEO Sunkid GmbH, sums up the event: "Ford had our all-round carefree package - from construction and design coordination to on-site assembly and support during the festival - the customer could always count on us and rely on us."
Mountain Coaster at Goodwood:
- Duration: 4 days
- Rides: 3,000+
- Track: approx. 70 lfm
- Height difference: 8.5 m
- Average gradient: 8°.